Clear, experienced support to improve your sales process, your pipeline, and your forecast.
What I Do
InsightUnderstanding the real drivers behind stalled deals, poor forecasting, and underperformance.
AlignmentCreating clarity between managers, reps, customers, and internal stakeholders.
GrowthPractical, strategic changes that increase deal size, cycle speed, and close rates.
Who it is for
Sales managers under pressure to deliver results
Founders formalising or scaling their sales process
Reps looking to level up their performance
Teams working complex, high-value deals
Organisations shifting from transactional selling to strategic partnership
What Makes Starting To Sell Different
Over 20 years of B2B SaaS and enterprise sales experience
Deep understanding of buyer–seller dynamics
Expertise in pipeline quality, forecasting, and strategic deal qualification
Clear, actionable frameworks grounded in real-world practice
Practical guidance without theory, hype, or motivational fluff
Services
Sales Group SessionsA protected, expert-led environment where sales managers and reps bring real deals, difficult customer situations, or team challenges.
Deal Strategy ReviewsStructured support for complex, high-value opportunities.
Sales Manager CoachingHelping managers lead inexperienced or underperforming reps with confidence.
Sales Process AlignmentBringing clarity to stages, handoffs, and expectations across the team.
Sales Team Insight SessionsTargeted analysis of pipeline health, process quality, and rep performance.
Coming soon:Video lessons, frameworks, and tools for managers and reps.
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Starting to Sell is a trading brand of Contentory Ltd.
Registered in Ireland: 790267
Office: Venture Hub,136 Capel Street, Dublin 1, D01 T2C9, Ireland